On September 23rd BC Serdon’s founder and executive manager, Mrs. Gergana Valova had the pleasure to attend Prof. Philip Kotler’s seminar on “The business of managing and marketing in the age of turbulence”. Prof. Kotler is broadly recognized as the inventor of modern marketing.
The event found place in the National Palace of Culture in Sofia and hosted more than 1600 business executives from all sectors of the Bulgarian economy. The topics discussed proved to be interesting and innovative, as they mainly concerned the new dimensions of global economics and successful marketing approaches in times of crisis.
