In March 2009, BC Serdon conducted a “Strategic Analysis and Planning” Project for Valiyan Ltd, a champion-company on the Bulgarian luxury furnishing market (www.valiyan.com). The project was designed to act as a tool, supporting the decisions of the management team in the long term development of the company. The analysis examined the external and the internal environment and based on the company’s objectives, resources and capabilities, weighed out the most prospective strategies for its future development. Analysis’ results indicate strong organizational capacity and resources with very promising opportunities for future growth and expansion abroad. Valiyan’s management team now has at its’ disposal an impartial evaluation of the company’s condition and strategic position, as well as recommendations and guidelines for future steps.
