Egmo, an Israeli producer of medical and pharmaceutical equipment, contracted BC Serdon to support the introduction of their products onto the Bulgarian market and to establish partnership with potential distributors. During the initial research, BC Serdon identified more than 110 companies dealing with such equipment. A questionnaire was sent to each of these companies in order to perform a preliminary assessment of their eligibility for business partnership. After extensive communication and evaluation, seven companies were selected and meetings were arranged with their representatives. All the meetings ran smoothly and have had promising results.
